When in 2012 Newsweek
announced that the magazine will cease publication, the digital pundits marked
the move as the final nail on print's coffin. Newsweek was and is an icon of
printed journals. So if the magazine can no longer viable that means digital
has won. But the course of events proved otherwise. In 2013 the print edition
of magazine was reintroduced.
This is just one story among
many that tell the tale of print revival. Many brands are reintroducing print
version of their catalogues. Digital communication is beginning to lose some of
its luster. It is true that digital technology still offers the fastest and
most effective way of communication but communication is much more than that.
It's about trust and verification.
Printed materials invoke a sense of trust. Print's tactile
effect makes it real. Brands and companies are now considering print as an
effective option to convey their message. The print is the great escape from digital