is the one factor that took your brand from good to great?
Personalized marketing can be a very effective tool that helps a
brand communicate the right message to the right customer and has helped ixigo
create value for the brand amongst customers. We constantly analyze our users’
mobile journey which helps synchronize with their needs and preferences,
thereby increasing engagement.
role does technology play in making and keeping a brand hot?
In the age of AI, AR, big data, and VR, marketing has to keep up
with the technological advancements in order to stay relevant. There has been a
transcendent shift in the way content is consumed today, i.e. from textual
content to audio-visual content. Video, Voice, and Vernacular will play a
critical role in attracting the next 500 million users from tier 3 & 4 cities.
From the voice technology perspective, AI-driven customer assistance could
potentially revolutionize marketing in a country like India.
has data become the essence of business/marketing?
Data is an integral part of understanding consumer behaviour and
driving powerful engagement. It helps brands segregate users into different
silos, enabling marketers to tailor their communication and target consumers
more effectively. From a product perspective, data analytics can help a brand
increase its user base, exponentially. If we focus on the travel segment, AI
and big data are the perfect tools to help travelers plan their trips and make
informed decisions by providing them fare intelligence or PNR predictions. From
a marketing perspective, it is also important to manage the flow of the right
data to the right users at the right time.
are your thoughts on the need for digital transformation?
Digital transformations are about adopting technology to
increase operational efficiency, customer delight, and innovation. Successful
digital transformations are rewarded with customer loyalty and advocacy. Today,
customer experiences are being prioritized over price and digital
transformation is slowly becoming a core strategy for brands who want to create